Thursday, November 20, 2008

The Lipstick Index - it's For Real

Has anyone else noticed the increase in sales and promotions at various retailers? I'm practically halfway done with my Christmas shopping - and I think we've gotten some pretty good deals so far.

Like most, we're trying to be smart about our purchases and I know I've cut out unnecessary spending (really Dan, it's true, stop rolling your eyes!) - ala Starbucks, going out to lunch when I can easily just pack something from home.

But if there's one thing that I love dearly it is makeup and beauty products and throw a gift-with-purchase on top of that and I'm a happy girl! And in down economies, cosmetic sales actually jump -- known as the lipstick index. The thought is that women are more likely to plop down $20 for a lipstick than they are for an expensive handbag or other fashion item. So I guess you could say I'm doing my part to support this theory!

I find the best cosmetic deals are typically online in the form of a coupon code. Sephora's pretty good about this. But one recent example I think is particularly clever is Benefit's treasure chest.


Every day, Benefit is offering a full-sized product or other promo with a $30 purchase - which is a novel idea. And the "beauty treasures" are some of their best selling products!

Today's is Moon Beam - which regularly sells for $24. I've never tried Moon Beam but I love its sister High Beam (which I recently got a free sample of from Sephora!). It's a great highlighter - but I like to mix a bit in with either my moisturizer or foundation and it gives my skin a subtle glow.

I haven't been lured in by any of the beauty treasures yet - but I'm checking every day. If I see a box-o-powder up for promotion, I might just be sold!

While I hate that the state of the economy, I do think companies are smart to offer us a little incentive.

4 comments:

Mrs. Newlywed said...

All of the free shipping is going to get me in trouble.

Mrs. Cup said...

Great way to do Christmas shopping!!

Katelin said...

you're almost done with your xmas shopping?!?! gah i feel so behind!

Tammy said...

Hope I can start! I feel so unorganized this year.